IRL · est. 2026

Iota Research Lab

Ideas start imaginary. We test them in real life.

How it works

  1. Pre-register. Every experiment starts with a dated document: the hypothesis, the data, the method, and the result that would prove it wrong.
  2. Publish everything. Results go up whichever way they point, including when they disconfirm the thesis.
  3. Track it IRL. Each idea gets a model portfolio with fixed rules, logged monthly in a record that is never edited.

Why “Iota”

First results coming soon.